How much do you know about Adidas Yeezy? Its product story? Its classic shoes? And its purchase guide? Knowing these will help you to get the best fake Yeezys.
- 2015, Kanye West released Yeezy Season and Yeezy boots in New York Fashion Week.
- 2015, Kanye West’s first Yeezy boost 750 with Adidas was officially launched at New York Fashion Week.
- 2015, Adidas originals Yeezy boost 350 launched, becoming the most famous shoes of Yeezy.
- 2016, Adidas Originals Yeezy Boost 350 V2 has led the trend all over the world.
- 2017, Yeezy Boost 700 Wave Runner has ushered its debut.
Now let’s take a look at Yeezy in three ways.
2 Product story
Do you know what Yeezy is? I’m not talking about the fruit or anything else, I’m talking about the shoes. This “Yeezy” shoe comes from a footwear product of Adidas, a world-famous German sports brand. Its full name is Adidas Yeezy boost. And the reason why this series of sneakers is so popular is that its designer Kanye West.
- Who is Kanye West?
Kanye West is a famous American rapper, music producer and businessman. He has won 21 Grammy Awards. His influence in the field of American music culture is self-evident. Of course, in addition to the field of music culture, his influence in the trend culture circle is also unshakable. It is well known that American street culture, sneaker culture, and rap culture are an integrated theme that can never be separated. And Kanye West has brought this complex relationship to the extreme. It is Kanye who has rolled up an increasingly violent “shoemaking” tide all over the world.
- Adidas Yeezy Boost born out of the world.
At the beginning of July 2014, the explosive news about an agreement between both sides has occurred. Adidas will deepen cooperation with Kanye West to establish an independent sports brand Adidas x Kanye West. The group will also set up an exclusive staff team and a physical retail store for the brand in the U.S. headquarters. The model is similar to the Air Jordan and LeBron James brands of the Nike group. Adidas calls this collaboration will “create history” and “redefine the future.” Both sides refused to give details of the deal. While it is said that this partnership was worth more than $10 million.
2 Classic Review
- Adidas Yeezy Boost 750
Soon Kanye and Adidas original launched the first Yeezy, “Yeezy boost 750“. Using the most advanced boost cushioning technology of Adidas at that time, this one-time shaping high-end suede leather upper, double laces collocation shoes with a simple and low-key design, and smooth line, fully reflects the highest production level in the field of shoes and Kanye’s serious attitude. From this pair of shoes, we can see the biggest difference between Adidas and Nike. Adidas gives Kanye a great degree of openness in design, which makes Kanye design can’t see any Adidas’s logo in appearance. In terms of color matching, it is also a style of Kanye completely. A large number of earthy colors are used. 750 has captured the hearts of Kanye fans and sneakerheads all over the world in a flash. For a while, the price of these shoes has arrived $7000, opening an unprecedented era of panic buying.
Interestingly, apart from Kanye’s popularity and high quality of shoes, this Yeezy won great success because of the high topic and deep marketing skills of “Kanye’s family”. Kanye, who “the whole family is KOL”, is well versed in marketing. From the release of cooperation news to the disclosure of shoe details, both are extremely mysterious. The outside world can only catch the clues through the personal interpretation of the Kanye family from time to time, real and fake photos, the leakage of high-end buyers and relatives and friends of Kanye, which greatly whetted the sneakerheads’ appetites.
Before the Yeezy Boost 750 was officially launched, the package photo leaked by Mrs. Kanye Kim Kardashian on INS caused a heated discussion for a while.
The first Yeezy boost 750 is limited to 9000 pairs worldwide, and Kanye even gave Yeezy boost 750 as a gift to President Obama of the United States at that time.
Yeezy series didn’t stop after the first launch. The Yeezy boost 750 “Light Grey” color scheme launched in 2016 continues the luminous outsole on Air Yeezy, and once again set off the national Yeezy boom. The alluring luminous outsole, suede shoe body, and personalized and fashionable model make people yearning! Now, the price of Yeezy Boost 750 “Light Grey” has doubled several times.
- Adidas Yeezy Boost 350
After winning the first battle, Kanye launched the so-called Yeezy boost 750 with low configuration to make everyone available for it: Yeezy boost 350. This new work is not a real low configuration. In fact, it adopts a more people-friendly low top design at the same time reduces the market price and uses Primeknit weaving technology to build the shoe body. The design of national style and novel knitted upper once again triggered a frenzy of praise and the situation of selling out in an hour. This 350 has also become the most recognizable and popular shoe in the Yeezy Boost series.
In various color schemes of Yeezy Boost 350 shoes, the all-black color scheme was also sold twice because of its popularity.
- Adidas Yeezy Boot 950
At the end of 2015, in New York, Fashion Week Kanye released its own fashion Yeezy Season and launched the Yeezy boot 950 of “duck hunting boots” at the same time.
- The globally renowned Adidas Yeezy Boost 350 V2
However, every new Yeezy launched by Kanye and Adidas is still sold out. Yeezy Boost 350 V2, which was launched in 2016, improved design and changed color, and Yeezy Powerphase Calabasas, which is based on Adidas classic retro tennis shoes Powerphase, all achieved sales record. And the continuous launch of various innovative styles, a variety of upcoming color schemes and innovation, as well as a large number of accompanying topics, all show that Yeezy is a landmark brand that redefines sneaker.
From the appearance of the first grey orange color scheme of Yeezy Boost 350 V2, we can see many similarities between Yeezy boost 350 V2 and 350. It is still the Primeknit woven upper. The newly designed translucent outsole is equipped with full-length Boost technology, which has been the top standard configuration the same as Yeezy Boost 350. In addition, it is worth noting that the heel of the shoe has canceled the shoe lift, and the sole has been fully upgraded to be made of waffle texture. In addition, as for the appearance of Yeezy 350 boost, something must be mentioned is that the exterior side of the shoe is decorated with orange stripes of SPLY-350, which has a strong visual impact. Compared with previous Yeezys, it has a sharper spirit, a more hierarchical sense in vision, which is unforgettable.
Subsequently released Black and White color schemes were also got much attention. A white “sply-350” stripe decoration was also provided on the outside of the shoe body, and a conspicuous visual element was added to the all-black shoe body, bringing more imagination to the more simpler shoe body. From this point, Yeezy 350 Boost V2 and Yeezy 350 boost are quite different in visual effects. It can be investigated that under a bright edge, it is the concentrated embodiment of many small details design, which also shows Kanye’s extraordinary design level as the leader of the current world trend.
In addition to the black and black, a lot of color schemes have been launched, and each pair is like a blade stimulating the nerves of the trendy people.
- Adidas Yeezy Boost 700 Wave Runner
At the end of the storm of Yeezy Boost 350 V2, Kanye brought his new work, Yeezy Boost 700 Wave Runner. In the era of Dad Shoe, the appearance of the Yeezy Boost 700 wave runner immediately attracted people’s attention. Its shape can be regarded as a model of Dad Shoe. The unique retro shape added with striking color scheme, and the thick midsole equipped with Boost cushioning technology, all make it the best choice in today’s retro shoes whether in its shape or comfort.
- Adidas Yeezy Desert 500
While Yeezy Boost 700 Wave Runner is not on sale in the world, another pair of new Yeezy comes. This pair of Yeezy Desert Rat 500 is not only the core member of Yeezy dad shoes family but also the hot shoes on the social network.
We can see that the sole is equipped with Adidas AdiPRENE + cushioning technology. However, there is no built-in boost. Maybe the price of this pair of shoes will be lower than Yeezy Wave Runner 700. And this Yeezy Desert Rat 500 is presented in the form of downright retro dad shoes. It has a variety of material combinations. The lines of the whole shoes are dynamic and energetic. It has a retro style. It seems that Kanye is going to make the dad shoes to the extreme this time.
3 Buying Guide
- How did Kanye West make the Yeezy series so popular?
Apart from relying on excellent workmanship and Boost, the core technology of Adidas, Kanye’s publishing and marketing skills are also indispensable. After the news of the signing with Adidas certified, Yeezy’s new series has been hidden deeply, which is more mysterious and attracted under the foil of many rumors. The myth that Kanye and Nike created together previously, and his ambition to surpass Air Jordan have raised the sneakerheads’ expectations to the highest level. It can be said that when before its launch, Kanye has already turned it hot with his top fashion identity. In addition to the excellent of shoes, Yeezy became a myth that is a matter of certainty.
When Yeezy Season One was released, Kanye broadcast lives on his official website and 42 cinemas around the world. Such a global live Carnival made the rating of Yeezy Season’s release show surpass Chanel’s and other famous century-old brands.
The story of Adidas Yeezy is far from over. And it can be believed that in the future, Kanye will bring us more surprises. Maybe one day, his promise that everyone can wear Yeezy will come true.
- How ＆ Where to buy the best cheap Yeezy?
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